Henry County Convention and Visitors Bureau, a tourism promotion organization, has received a prestigious Southeast Tourism Society Shining Example Award for the Best Marketing Campaign for ITS Treasure App and associated treasure themed marketing.
“Television has Emmy Awards, movies have Academy Awards and STS has Shining Example Awards,” said STS President and CEO Bill Hardman.
Shining Example Awards are given out annually for achievements in tourism from within the 12 STS States and are selected by an independent panel of tourism veterans.
The CVB’s award-winning marketing campaign centers around the “Treasure App,” a smart phone application that invites visitors to “Begin Their Adventure 30 Minutes Comfortably South of Atlanta.” It introduces visitors to local attractions, restaurants, retailers and hotels and visiting each location allows users to earn points that can be redeemed for prizes.
This is the 30th year of STS Shining Example Awards, which are some of the most respected recognitions in the tourism industry. They applaud various aspects of the industry, including governmental support of tourism, leadership, new talent, sustainability and marketing, the category for which the CVB was honored this year.
“Organizations and individuals receiving STS Shining Examples are being pointed out as achievers of great merit. They are coveted awards,” Hardman said.
The presentation was at the STS Fall Forum in Charleston, S.C., Sept. 9. Henry County CVB Director of Tourism Laura Luke attended the award ceremony to accept the award.
“I am honored that the work of the CVB has been recognized by our peers for excellence in the tourism industry,” said Luker. “We invite everyone to download the award-winning free app and be a part of the treasure hunt!” For more information visit www.henrycountytreasures.com.
The Henry County Convention and Visitors Bureau promotes Henry County to leisure, businesses, group tour, sporting event and special event visitors. In Georgia, tourism is a $57 billion industry and in 2013 alone tourism saved each Henry County household more than $220 in taxes, CVB officials said.
From staff reports
Monday, September 14, 2015